Mo Bicep's Fake Followers: €37,500 Fine & Lessons Learned
Mobicep's Nep Volgers: A €37,500 Lesson in Online Authenticity South African fitness influencer, Mo Bicep, recently received a €37,500 fine from the Autoriteit Consument & Markt (ACM) for purchasing fake followers and likes. This case serves as a stark warning about the risks of deceptive marketing practices and the importance of building an authentic online presence. The initial penalty was €100,000, but was reduced due to his cooperation with the investigation....